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Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising
(blog.mozilla.org)
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this post was submitted on 17 Jun 2024
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Advertising can't be privacy preserving. What gives advertisement value is the fact that it's targeted.
Advertising signs next to a road are both targeted and privacy respecting, just like radio/tv.
That's a really good point.
However the company that Mozilla just purchased was about targeted advertisement campaigns.. "data-driven advertisements"
Yeah I'm aware, I just reacted to the general statement about advertising that was untrue imho.
They are worth nothing compared to targeted ads online that know your soul.
That's not what digital advertising is though.
The person I reacted to didn't talk about only digital advertising
Contextual ads can be privacy preserving. As in Netflix ads in a entertainment page. The problem is targeting the ad on people, and not on content.