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How do you measure the business impact of your engineers work?
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This can only be solved at organization level. First, I don't think there is a reliable way to measure business impact of an engineer's work. But I don't think that's necessary anyway. The organization should focus on the team, not the individual. Only real measurement you get is the customer feedback. And the best way to make it matter is to shorten the feedback loop. If in your organization some people write stories and then send them to engineers, your engineers are essentially not in the loop. Engineers need to be present (and asking critical questions) when you are defining the features. Only then can you expect the team to deliver what the customer wants. And that generally requires organizational changes (cutting the middle man, giving the team more autonomy in their work and developing a trust culture).