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Apple refuses to call Apple Intelligence 'AI'
(www.engadget.com)
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this post was submitted on 11 Jun 2024
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"Apple denies that, based on their common meaning, the words ‘app store’ together denote a store for apps"
Actual quote from a legal filing by Apple in 2011. It's about copyright but the effect and intent is the same. They wanted Amazon to not use the term "app store".