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You say they're spending political capital. I say they're building political capital. They're creating a fuss. They're creating noise, which can then be turned into action. What are you doing?
The people who think of this as a net positive are already supportive of climate change initiatives. So who exactly are they building political capital with?
How? In what situation is there a problem that is more easily solved when people "make a fuss"?
Not turning potential allies into enemies?
What are you doing?