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Apple announced RCS with a whimper when it should have been a bang
(www.theverge.com)
This is a most excellent place for technology news and articles.
That's the Apple way. Apple hasn't compared the iPhone to another phone since the first phone announcement. They pretend other phones don't exist (this is the fastest iPhone yet!). So it makes sense that a feature to communicate with other phones isn't given much importance.
They compare platforms from time to time, mostly indirectly. Android gets a mention concerning OS version fragmentation.
Right, but they don't even condizer iphone a "smartphone". The iPhone is an iPhone.
They don't consider the iPhone a smartphone... because they refer to it by its name?
I've got some news for you, Samsung, OnePlus, etc all call their devices by their brand names in announcements/advertising too.