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Technology
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I'm on the extreme end. Any kind of "recommendations" are an immediate and complete turn off for me. Not just the obvious stuff like "sponsored" posts or "algorithmic social media" feeds. I abhor and avoid even things like Spotify recommendations, which most people consider useful.
Whether they intend it or not, these engines are built to funnel you back into the lowest common denominator, most broadly appealing stuff, because that's what the algorithm sees gets the most clicks from the average person. Sure, everyone likes oatmeal, but that's because its bland and inoffensive.
I want to find my own shit through my own idiosyncratic process.
That’s not my general experience. Spotify for example is good at recommending me songs with less than 10k plays which I vibe on. I’ve discovered many smaller artists thanks to Spotify recommendations.
Same. If anything, it would be in Spotify's best interest to steer you away from broadly appealing stuff because they're the mega artists that probably negotiated a better deal. (I'm guessing here)