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McDonald’s will stop testing AI to take drive-thru orders, for now
(www.theverge.com)
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this post was submitted on 17 Jun 2024
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Still order like grandpa. I go in and want to talk to a human and order. I hate those gross ass touchscreens. I am probably a minority especially in my age group and working in tech
I am a touch screen enjoyer. At least in theory. I like having time to browse, look at pictures, easy access to customization options and most importantly no feeling of pressure. I am not spending a cashier's time and potentially blocking someone behind me (at least there is usually less of a line for the self-ordering).
However there are negatives for sure. My biggest annoyance is that these devices are often annoyingly slow and unresponsive. They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click. Also if I know what I want it is often faster to tell the cashier and let them enter the order (on their more expert-optimized and less laggy keypad).
Also, explicit confirmation of your customizations and of your order. You can double check yourself to make sure it's all correct before submitting the order while the distracted and overworked employee at the counter could hit the wrong button or skip a customization and you often wouldn't know until you receive the wrong item. Then you have to create more work for the workers to get your order remade.
This is why I tend to just use the mobile apps for places to order. Not laggy and gives the benefits you mentioned of using a touch screen kiosk. A lot of them you don't even need an account to use the app which is nice if that's something that bothers you.
Yeah, I like this style but don't want their apps installed on my phone. A few places have mobile sites which is excellent, I know what access it has and it is shut down completely when I close the tab.
But what if they want to notify you about great deals and coupons? DON'T YOU WANT TO KNOW ABOUT GREAT DEALS AND COUPONS?!?
I just don't give notification permissions to most apps unless I actually care about notifications from it.
Basically yes. But also they can do that via email or web push notifications. Not that I would allow either.
The apps are super slow though. Like I don't need a 5 second animation of bouncing fries every time I do anything. Dunkin is another offender.
There's a reason everyone and their brother want you to install an app these days.
I think this is intentional. They want you to take time looking at the pictures so you might think "you know what, actually I'd like some of those fries as well" by making it hard to just quickly select what you want and leave.
I wouldn't even be surprised if there's a psychological effect where you feel like ordering more makes this tedious ordering process more worthy. I mean why go through 2 minutes of clicking and waiting just for one stupid cheeseburger.
I find this a bit odd as you make it seem as if ordering is a complicated process that takes some thought and planning. The whole draw of McDonalds is that you get the exact same food wherever you may be and their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options.
I personally dislike the ordering screens as they make the process way to drawn out. Let me just pick a #1, the size, and the drink and be done with it in 3 taps. Last time I used one, it wanted me to basically build my own meal as if I was ordering Dominoes online and building my own pizza.
You must not have been to a McDonald's in a while. Do you want that chicken sandwich grilled or crispy? Spicy? Are we talking the basic value sammich you can wolf down before you leave the parking lot, or the bigger one that comes in a cardboard box? The one with bacon and ranch, or one of the others? Did you want a combo meal? Lettuce is stupid filler on a sandwich, do you want to skip that?
As I said if you know what you want the cashier is usually faster and easier. However I don't eat at any single fast food place very often. So even if I know sort of what I want I don't remember exactly what toppings, flavours and sizes are available. If I was ordering I would probably just pick whatever common order I would expect can work, but I appreciate that I can see a list of options and do a bit of browsing.
Always wondered why anyone would rather talk to a person than take their time, have a nice overview of the menu, and pay in advance. I guess they are gross though.
The only time I would rather not talk to a person is if the accent causes a language barrier. Otherwise 9 times out of 10 a person is going to understand what you want better especially if it's a customization issue
At least in my experience I have more customization issues when taking to people rather than using an app or going through a kiosk. The only time it's the other way around is when they don't include an option I want on the digital version but that's becoming less and less common for me at least. The number of times I've had orders just missing customization things I asked for but they didn't hear or forgot to enter is much higher when I go through the drive through or go in person then when I do it through something digital.
Where I live there's loads of heavily accented people so language is a massive barrier. Some of the employees don't even speak English.
"Gobble gobble goo?"
"Uhhhh.....I'm sorry?"
"Gobble....gobble......goo?"
"......what?"
"GOBBLE GOBBLE GOO!!!"
"I have no idea what you mean by that....."
Guy behind you in line: "c'mon man!!! Pay attention! He's saying CAN I HELP YOU?"
"Really? Those phonetic sounds were supposed to be in any way similar to the thing you said? It's not even close...."
"English is probably his second language. How well do you speak THEIR language?"
"Which language do you speak?"
"Yjxrjk#@■♡○{rjbzwk!"
"I'm done."
Because I'm at a fast food place in the first place because my time is important and I don't want to waste it ordering.
That and the guy taking orders does it 1000x a day and i can easily order that way instead of me navigating ten different menus just to order a simple meal for my family.
I'm OK with my old man status at this point. Tech is good when it improves things for the consumer. The kiosks seem to just improve the company bottom line IMO.
just use your knuckle