Little strong,

I want to agree with you but the South Park IP is worth $1 billion and they made an absolute truckload of money selling the streaming rights to HBO/Paramount because in 1997 they included a clause in their contract that gives them 50% profits from "any non-television broadcast sources." In other words: streaming. Every stream Matt and Trey are getting fully half the money. They're literally fucking milking the living shit out of it.

Viacom briefly attempted to argue their way out of the clause, but in the end, Parker and Stone were successful in not only owning a 50% cut of non-broadcast revenue but also in having the right to distribute the show digitally as they saw fit. Once they saw their show being pirated non-stop on YouTube, Matt and Trey decided it would be pointless to fight the pirates, so they put every single episode online for free, earning millions from the digital ad revenue. They really started to cash in with the advent of streaming services like Hulu. When Hulu paid $192 million for 4 years of rights to the back catalogue, Matt and Trey each earned around $50 million. At the time, is was the largest streaming deal in history. In 2019 when the deal was up, HBO Max obtained exclusive streaming rights in a deal that was rumored to be worth $500 million-$550 million.

On August 5, 2021 it was revealed that Matt and Trey had signed a new six-year, $900 million contract with ViacomCBS. Under the deal Matt and Trey will produce six seasons of the show and 14 movies which will be exclusive to streaming service Paramount+.