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Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says
(www.marketwatch.com)
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JFC there is literally one reason why people would stop purchasing something critical for sustaining life... And it's not "summer travel." At least they included the part about high profits despite decreasing sales; too bad they glossed right over that.
2/5 stars article (because they at least said the quiet part out loud, before attempting to wave it away with utter nonsense).