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Kool-Aid - July 1954 (i.imgur.com)
submitted 4 months ago by Charlotte_Thomassen to c/vintageads@sh.itjust.works
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Let's drink a Kood-Aid

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[-] ramble81@lemm.ee 28 points 4 months ago

You know kool-aid is pure…

Wut?

[-] ChicoSuave@lemmy.world 29 points 4 months ago

Between 1910 and 1960 there was a weird fascination with the purity of things. Ivory soap (99% pure) is a hold over from that time. It was probably coded eugenics or some racist undercurrent among consumers.

[-] skyspydude1@lemmy.world 15 points 4 months ago

Read Sinclair's "The Jungle" and you'll definitely understand the obsession with purity. It was about as regulated as "100% natural" is these days, but at least meant that your "100% pure beef" was less likely to be cut with sawdust or rat meat or something.

[-] mindbleach@sh.itjust.works 16 points 4 months ago

Only three ingredients! Sugar, water, purple.

[-] lars@lemmy.sdf.org 3 points 4 months ago

Don’t pretend like you don’t know what flavor purple is 🧐

Same for orange, but luckily, it has a fruit named after it.

[-] Bob_Robertson_IX@discuss.tchncs.de 9 points 4 months ago

I was at a restaurant last night and they had some vintage signs on the walls. One was an ad for ketchup and it said "Guaranteed 100% Pure"... and I don't even know what that means in terms of ketchup (or in this case Kool-Aid).

[-] watersnipje@lemmy.blahaj.zone 15 points 4 months ago

It’s that era’s “made with natural ingredients”. It means nothing, just marketing blabber.

this post was submitted on 03 Jul 2024
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Vintage and Retro Ads, Promos, Fliers, Etc.

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