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why do pharmacies have these signs with whacky animations?
(lemmy.blahaj.zone)
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I mean, the lit-up signs are for visibility. In some countries pharmacies are assigned strict working hours by the government, so it's useful to see at a glance if a pharmacy is currently open without having to walk right up to the door (and night shifts may require ringing a bell in some of them, so that's also helpful to convey that they are in fact open).
The fancy animations are just because when signs went from neon-lit to LEDs it turned out not all pharmacists have good design sensibilities. At least as far as I can tell.
This. The big green cross had the purpose of helping people locate open pharmacies, so they already were a sort of advertisement, in a tangential way... when technology allowed for flasher ones, most businesses went for it, because why not.