... and the cooler it gets, the less it'll help these giants.

Once Sora was announced, Hollywood was fucked. The suits thought they could fire the writers and crank out billion-dollar projects at breakneck speed. But what this tech does is replace the part that costs one billion dollars. You won't need sets. You won't need actors. You will need a decent writer, to make your vaguely gloopy-looking video file worth watching.