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“Immensely disappointing”: Nike killing app for $350 self-tying sneakers
(arstechnica.com)
This is a most excellent place for technology news and articles.
Make it a subscription, say it has AI and you can start buying yachts
Add bonus features already installed on the shoe, but need an extra subscription. Maybe clips to connect them to your bike pedals, but it costs 4.99€/month to actually use that feature. Think about all the feature subscription you could sell for a good hiking shoe.
(I really hope they won't do this, but I can see them trying it.)