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UK traditional TV viewing sees record decline, Ofcom report says
(www.bbc.co.uk)
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this post was submitted on 03 Aug 2023
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The Nielsen ratings could have a bit of a flaw. A few years ago I was approached myself to take a box.
At the time, I wasn't watching live TV at all, and I didn't want the faff of a monitoring box in my living room for £100 of vouchers.
This could mean that the metric gets skewed towards linear viewers: 1:10000 homes might have a box, but those boxes might be disproportionally accepted by people who already watch tv.
That's a good point - I know polling is becoming problematic because the majority of people still retaining landlines are older and conservative, it has become quite difficult to achieve demographic balance for the sample for polling (and internet polling has known biases too)