Perhaps, but no small amount of that misinformation has come from Mozilla themselves.

(At least from the Reddit thread) They're trying to frame this as "this is just an experiment to prove that aggregated advertising can work so we can arguments during policy drafting later on!" I don't believe that's their intention for a second.

This feels like Mozilla trying to monetize a previously un-monitizable audience while using their position in the community as an "in." First they buy their own ad company, then they install these features to make it seem safe to turn off ad blockers, all while attempting to guilt critics with statements like "it's the only way we can really make a change!" Or "if we don't do this, FF may go away forever."

The whole thing just feels slimey to me, especially after reading how theyve tried to explain away the whole controversy in the reddit post