And as CEO Anjan Katta shows me around the office, the rest of the team is preparing for a launch party for its first device, a tablet called the DC-1, it’s clear he’s worried about how the world will respond to his big idea about the future.

Instead of modeling themselves off of purveyors of high tech like Apple or Samsung, Katta and Daylight seem to idolize companies like Patagonia, which both made good things and stands for something.

I like the speckled back and the clicky buttons, but I can’t stop noticing the very slightly misaligned ports or the fact that I can slide my fingernail between the display and the case and literally pry the thing apart.

Live Paper is actually designed to solve some of the weaknesses of E Ink — particularly its slow refresh rate and the ghosting that leaves faint impressions of stuff on the screen for too long.

He hasn’t solved all of them — the DC-1 doesn’t do color, which Katta tells me is technically possible but causes a bunch of other compromises — but the Daylight team has managed to make a 10.5-inch reflective LCD that is almost as easy on the eyes as E Ink and almost as responsive as a typical tablet screen.

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