I can't really sympathise with you here. You're clearly an IT guy, so the difference between log out, restart and shut down is as natural to you as breathing. For the average person is not that intuitive. For many people the computer is "on" when they press the power button and enter their username and password. And the blurring of the distinction is increased by most people having a smartphone where just lifting it up to your face wakes it up and logs you in (technically) at the same time.

I know you're explaining it to them, but if that's not something that they live and breathe, they're just going to forget the explanation. I'm a molecular biologist, so to me the differences between genome, transcriptome and proteome are bleeding obvious, but I have a colleague who's not a scientist but needs to become familiar with these terms. I explained them to her last week in an meeting that lasted an hour, but this week I had to do that again. She's not stupid, it's just all very abstract to her.