sadly yeah. i actually tried to stop thinking about it in these terms when it came to how i opened & chatted with matches (i think trying mold the Perfect Approach to Win the Game was actually hurting me vs just being myself and going with the flow). but the swiping stage, profile set-up, etc, definitely. and you really have to detach from any level of excitement from the person until you at least meet once in-person (which is also antithetical to your end goal of meeting someone worth getting excited about).