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I do expect them to receive more funding, but I also expect that to be tied to pricing increases. And I feel like that could break their neck.
In my team, we're doing lots of GenAI use-cases and far too often, it's a matter of slapping a chatbot interface onto a normal SQL database query, just so we can tell our customers and their bosses that we did something with GenAI, because that's what they're receiving funding for. Apart from these user interfaces, we're hardly solving problems with GenAI.
If the operation costs go up and management starts asking what the pricing for a non-GenAI solution would be like, I expect the answer to be rather devastating for most use-cases.
Like, there's maybe still a decent niche in that developing a chatbot interface is likely cheaper than a traditional interface, so maybe new projects might start out with a chatbot interface and later get a regular GUI to reduce operation costs. And of course, there is the niche of actual language processing, for which LLMs are genuinely a good tool. But yeah, going to be interesting how many real-world use-cases remain once the hype dies down.
It's also worth noting that smaller model work fine for these types of use cases, so it might just make sense to run a local model at that point.