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this post was submitted on 30 Jul 2024
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Yep. Any promised future targets are just marketing hype.
Then: "Eco-friendly is really trending now, we'll base our image around that"
Now: "It's more profitable to drop the eco targets, so were dropping them"
It needs long term planning to make any change. So the key difference is between populist rhetoric and action, even if that action doesn't bare fruit immediately.
Right, and what I'm saying is there's basically zero incentive for corporations to ever take action, because SAYING you will be doing it has all the image, PR and revenue benefits, but without needing to even ACTUALLY do it. And then later you just quietly forget about it, like this.
The only way companies will ever take action is if governments legally mandate them to (and even then maybe not!)