Our volunteer ambassadors will attend local Linux and open-source events, meet with other Framework laptop users and potential community members, answer questions, gather feedback, and showcase Framework laptops and parts to those interested. Ambassadors will be in close touch to Framework employees and they will represent the Linux community, feedback and requests directly to our engineers and to our internal Linux team.

That sounds way too close to unpaid labour. I'm all for recognizing community members with perks, merch, and other freebies; but this looks more like soliciting volunteers for unpaid PR.