Ever since he was killed by a hunter in 2020, the Canadian sea wolf Takaya has appeared all over the world.

Paintings, poems, sculptures and statues – including a 150lb (68kg) mixture of driftwood, sea shells and dried kelp – have memorialized a wolf whose legacy reflects the complex relationship between humans and wildlife.

But photographer Cheryl Alexander, a relentless advocate against government-sanctioned wolf culls, was shocked to see her most famous image used to advertise a big game hunting company.

“I was shocked and a bit horrified. And it really pissed me off that company was using Takaya as an advertisement to come up to Canada and kill a wolf,” she told the Guardian. “It hurt too because Takaya has become, in many ways, an international image for positive coexistence with humans.”