Outside of data security, if reputational damage meant anything at all Samsung would have gone bankrupt, at least in their mobile phone division, years ago. Between getting caught astroturfing, literally human trafficking people...multiple times, and that time they had phones literally blowing up in people's pockets...and then rushed out a replacement rather than spending the time to fix it and make it safe, resulting in more phones blowing up. Well, if reputational damage mattered, there are heaps of other options. Apple, obviously, or Google's Nexus and later Pixel. Or companies like HTC, Sony, LG, and Motorola, many of which literally don't exist any more because people didn't switch to them, or newer brands like Oppo, Huawei, Xiaomi, and OnePlus. But here in Australia, and in America from the data I've seen, Samsung is easily the number 2, with a huge gap between them and 3rd, only Apple able to out-compete them.