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submitted 3 months ago by Alpha71@lemmy.world to c/canada@lemmy.ca
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[-] anarchrist@lemmy.dbzer0.com 70 points 3 months ago

Fuckin Loblaws selling " Presidents Choice" food in a country with no President. Except the President of Loblaws ... Basically the coup already happened.

[-] HamsterRage@lemmy.ca 20 points 3 months ago

Historically, the name came from Dave Nichol, who was president of the company for decades. He actually had a very strong hand in the selection of products that were included in the product line.

Apparently all kinds of people would pitch product ideas at him, and would taste test them and pick only ones he liked. The idea of "President's Choice" wasn't to be cheapo no name products, but unique and distinctive stuff personally picked by the company's president.

And Dave wasn't just some guy in the corner office. In his prime he was a Canadian personality, and you saw him in TV commercials. Once he left Loblaws in the '90s the President's Choice stuff lost its panache and meaning.

[-] forgotaboutlaye@lemmy.world 1 points 3 months ago

Gallon Westin was also in TV commercials. It's not hard to put yourself in TV commercials.

[-] Mossheart@lemmy.ca 7 points 3 months ago

If he could get away with it, he'd rename is Peasant's Choice.

Oh wait. He probably can get away with it.

this post was submitted on 07 Aug 2024
1057 points (99.4% liked)

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