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The good, the bad and the awful – how business reacts to online reviews.
(theconversation.com)
This is a most excellent place for technology news and articles.
Falls short...
That amount of fake reviews has been created by businesses, too. It is one more way how businesses react to reviews.
After you received a bad review, buy yourself 1000 good ones to polish it all up. If your competitor gets good reviews, throw some bad ones at him.
That's why I don't give any meaning to reviews, and hate when businesses push for you to leave them "5 stars on XYZ". I don't think it's often legit