I think this part:

Our volunteer ambassadors will [list of tasks performed]

And

Ambassadors need to [list of properties]

Along with

Bonus points if [list of properties]

Are what makes this read like a job ad for a job they’re not paying for. If they’d have posted a much shorter version with less demands, selection criteria, etc, not worded as a job ad, I’d have been a lot more charitable in my interpretation. In this case, I find it difficult to read it as anything else than “work for us, a profit-driven company, for free”.

I don’t think it’s a massive problem, but it for sure is bad communication. Ironically.

I generally don’t like this. Company fandom is bad, companies encouraging fandom is worse. Someone mentioned “but OnePlus does this!” as a counter argument and I think that’s telling something because I think they’re slimy as hell. And I had a OnePlus One and liked it.