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"We've won, but at what cost?"
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ROFL This is Apple we're talking about, the slowest to innovate in the tech space. That would be a Samsung maneuver, in my opinion (if that giant tech corpo would even consider a FOSS ad-free search engine). Apple is just now getting some customization options this September with an update, something Samsung and third party launchers have pretty much solved years ago.
Let me live in my fantasy land okay?
๐
I'll let you stare at the stars and imagine a better world then. ๐
It really is bizarre that they did Apple Maps before an Apple Search.
I don't know, I think they wanted that Google money so much they didn't bother! It might have been in the cards, but perhaps Google beat them to the punch and evaporated their desire to create a search engine. Search engines are likely not a business that Apple wants to get too involved in as well, that's something to consider. Sometimes it's better to use what is already out there and not sink too much capital in something so uncertain. I doubt Apple would've seen a serious amount of success with Google being the top dog in search.