The guy who started it and other people helping push it have also responded and talked about how Thor doesn't entirely get it/missed the point.

Here's Ross's entire response pasted because it got buried on the video.

"I'm afraid you're misunderstanding several parts of our initiative. We want as many games as possible to be left in some playable state upon shutdown, not just specifically targeted ones. The Crew was justa convenient example to take action on, it represents hundreds of games that have already been destroyed in a similar manner and hundreds more"at risk" of being destroyed. We're not looking at the advertising being the primary bad practice, but the preventable destruction of videogames themselves.

This isn't about killing live service games (quite the opposite!), it's primarily about mandating future live service games have an end of life plan from the design phase onward. For existing games, that gets much more complicated, I plan to have a video on that later. So live service games could continue operating in the future same as now, except when they shutdown, they would be handled similarly to Knockout City, Gran Turismo Sport, Scrolls, Ryzom, Astonia, etc. as opposed to leaving the customer with absolutely nothing.

A key component is how the game is sold and conveyed to the player. Goods are generally sold as one time purchases and you can keep them indefinitely. Services are generally sold with a clearly stated expiration date. Most "Live service" games do neither of these. They are often sold as a one-time purchase with no statement whatsoever about the duration, so customers can't make an informed decision, it's gambling how long the game lasts. Other industries would face legal charges for operating this way. This could likely be running afoul of EU law even without the ECI, that's being tested.

The EU has laws on EULAS that ban unfair or one-sided terms. MANY existing game EULAS likely violate those. Plus, you can put anything in a EULA. The idea here is to take removal of individual ownership of a game off the table entirely.

We're not making a distinction between preservation of multiplayer and single player and neither does the law. We fail to find reasons why a 4v4 arena game like Nosgoth should be destroyed permanently when it shuts down other than it being deliberately designed that way with no recourse for the customer.

As for the reasons why think this initiative could pass, that's my cynicism bleeding though. think what we're doing is pushing a good cause that would benefit millions of people through an imperfect system where petty factors of politicians could be a large part of what determines its success or not. Democracy can be a messy process and was acknowledging that. I'm not championing these flawed factors, but rather saying think our odds are decent.

Finally, while your earlier comments towards me were far from civil, don't wish you any ill will, nor do encourage anyone to harass you. I and others still absolutely disagree with you on the necessity of saving games, but I wanted to be clear causing you trouble is not something I nor the campaign seeks at all. Personally, I think you made your stance clear, you're not going to change your mind, so people should stop bothering you about it."