Break their business and rethink from scratch how we run and finance the development of one of the most important pieces of software around.

Or just run them into bankruptcy and dissolve the enterprise.

Hint: You’re not going to be competitive with big tech by copying their practices, marketing “AI” bullshit and pocket and all that crap. You can’t compete with google there, they can always outspend you.

That's sort of the root problem of a monopoly. There's nothing you can practically do to break their hold. They have to fuck up so hard that they lose a significant chunk of their patrons. And in a Walled Garden of an online ecosystem, that's very hard to do.

In a better world, the sanction on Google as "monopoly" would incur an antitrust ruling that breaks them up into multiple smaller firms. This is also what should have happened to Microsoft back in the 90s. Instead, what we're seeing is a wrist-slap that mostly hurts Google's partners, rather than their shareholders.

Google needs Firefox so they can pretend they don’t have a browser monopoly.

Edge provides them enough cover for that. And Mozilla's refusal to adopt the ManifestV3 threatens Google's advertising revenues with a browser that continues to support ad blockers.

So now its time for Mozilla to die.