This is a problem with slogans and not just this slogan. Another one is "ACAB" which people get upset about because they know someone who is a cop and they don't think that cop is a bastard... But "policing has systemic issues that hurt marginalized people disproportionately, primarily exists at the intersection between haves and have nots in a way that mostly serves the capitalist ruling class rather than creating justice" doesn't fit in a sign.

good aesthetics and good vibes ≠ good intentions

and its the vibes that liberals really care about. its the obsession with feelings and aesthetics over truth. which is also why it's such fertile soil for fascism to grow in. scratch a liberal, break the good vibes, snap them out of it, make them look at a homeless person, and they go fasch real quick. they certainly do a lot of shit fascists would approve of, they just kick some sand over it after. for example: the homeless purges about to sweep through california were ordered by a liberal, with the broad approval of liberals.

the concentration camps for migrants were built as much under liberals and fascists. as long as they dont have to see it, any amount of horror is fine. if it helps them not see suffering, any amount of horror is encouraged. they're nice, they're pleasant, but they are not friends, and the assumption that we're natural allies, that they can behave as badly as they want and still count on left support is how american politics got as fucked as they are.

In order, but not quoting because mobile app and lazy:

Yes.

I said some.

They were both liberal, in that they were both proponents of liberalism, as in "liberal democracy." Not liberalism as left of center. Liberalism as in market economies and private property.

I'm also not necessarily associating liberalism as a whole to fascism. All zits are zots, but not all zots are zits, you dig? Fascism is an outgrowth of liberalism and capitalism, but it doesn't mean liberalism is fascistic or that it is inevitable. It means that when liberalism is threatened, in decline, backed into a corner by its own contradictions, fascism is one way that it defends itself so that the status quo can be maintained. It just depends on which part of the status society/the ruling class/those in charge value more. The personal freedom bit, the private property bit, the lifestyle of the rich bit? Social democracy is another way that liberalism defends itself, favored by those who value the other end of the spectrum. Fascism is a reaction to growing tensions around those contradictions and growing support for things like social democracy and actual socialism.

Also, this article specifically cites neo liberalism, an ideology of its own, and an outgrowth of liberalism, but liberalism itself. The shittiest form liberalism takes without going full fash IMHO, but it's hard to define "shitty" in any sort of academic sense. But fuck Reagan and Thatcher.

The term liberalism has a wide history, associating it as a whole to fascism sounds a stretch.

What specifically got called out was neoliberalism. While ordoliberalism was briefly called neoliberalism the general understanding of the term is "Whatever nefarious shit the Atlas network is currently up to". Things like conflating the free market with unregulated markets (which are anything but free), trickle-down economics, ludicrously excessive rent seeking behaviour, like say privatised pension funds, publishing ratings calling countries "nanny states" for having warnings on cigarettes because yes the tobacco lobby is very much part of that ilk, really the list is pretty endless: It's pure class war. War creates victims, those victims need handling, and misdirection of ire is a very convenient strategy, "It's not the billionaires who own everything who are at fault that you can't make rent, it's the immigrants".

It's not just Marx who is rotating in his grave, Adam Smith is very much spinning with at least the same RPM. It's after all his own work which gets abused by those people.

As to the more sensible liberalisms -- they largely got captured. The EU has a strong ordoliberal bent actually regulating markets ((it's in fact constitutionally a social market economy), but that neolib shit is still eating away at it and many people, even policy makers, can't really tell the difference.