Take the World Wildlife Fund, or WWF, a green giant with over $600 million in assets. WWF and McDonald’s are both founding members of the beef roundtable, and later, the two worked together on other beef-related projects. In fact, that inaugural conference in 2010 was officially titled the World Wildlife Fund Global Conference on Sustainable Beef. (WWF has helped to found similar industry roundtables for poultry and soy — most of which is fed to farmed animals — and a certification program for seafood.)

For its collaboration, McDonald’s makes sure WWF is well compensated; from 2015 to 2022, the company donated $4.5 to $9 million to WWF-US.

From 2017 to 2022, WWF-US brought in approximately $12 million to $28.6 million from various meat, dairy, seafood, fast food, restaurant, and grocery companies, including Tyson Foods, Cargill, Burger King, Costco, Walmart, Red Lobster, Chobani, and Dairy Management Inc., a dairy trade group.