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this post was submitted on 14 Aug 2024
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And making heme is what they are proud of at impossible foods. https://impossiblefoods.com/heme
"Heme is what makes meat taste like meat. It’s an essential molecule found in every living plant and animal -- most abundantly in animals -- and something we’ve been eating and craving since the dawn of humanity. Here at Impossible Foods, our plant-based heme is made via fermentation of genetically engineered yeast, and safety-verified by America’s top food-safety experts and peer-reviewed academic journals. Watch more below."
This is another reason to favor Beyond over Impossible! Additionally, Beyond has always been gluten-free while Impossible made their recipe gluten-free years down the road.
Would imagine that their main goal is to make it easier for the average current meat eater consumer to actually try non-meat options. And is their version of heme the same level of problem as actual meat based heme?