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As the title says. I severely dislike having to make accounts for every game publisher that wants to send me advertisements, collect data or whatever.
It's usually an instant dealbreaker for me at this point
Publishers needing their own launcher already puts them on shaky grounds with me.
But I really liked the original BG 1 & 2, so I'm willing to not just refund it immediately and actually ask around first for solutions.
At the very least it gives them a way to potentislly contact you with offers. Corporate people probably also think it makes you more likely to get another title from the same publisher, though depending on the launcher I think it's actually the reverse.
Is it though? Lots of people don't have the same mindset and welcome things like newsletters and ads. Something like 70% of web clients don't use adblockers.