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this post was submitted on 19 Aug 2024
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“Guys this is really gonna bite us in the ass in thirty years”
Unironically yes. This is how long term marketing works.
Subway was founded in 1965.
The "$5 Footlong" was introduced in 2008.
The cost of a footlong tripled in 16 years.
You would think a business that has been in operation for 43 years at the time would understand that prices change over time, and creating a slogan that locks a single era's price into people's collective consciousness would be a bad idea long-term.