1187
YouTube is Losing The War Against Adblockers
(www.howtogeek.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 20 Aug 2024
1187 points (97.8% liked)
Technology
59674 readers
1825 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
Amazon has around 310 million active users. Amazon has 230 million Prime subscribers, even though it costs up to $15 a month. Yes, those include cheaper student subscriptions of course, but still.
Of course 30% is optimistic, but the average people I know happily watch those fucking ads. And don't even complain about unskipable double ads. They don't like them, they're still too lazy to install an ad blocker as long as they get their content. Each one of them would absolutely shell out 5 bucks to continue watching (it's less than a single beer when you go out).
The comparison would be Amazon just removing non-prime purchases. It's not possible they'd convert 8 million of those 80, let alone 24mil. The people who aren't members have already decided Prime isn't worth buying.
30% isn't optimistic. It's impossible. 10% is "optimistic". They'd be more likely to net a drop in subscriptions when some creators announced that they were going to be forced to stop making content than they would to somehow convert 30% of people who aren't willing to pay for YouTube.
Amazon includes a bunch of services with that price, I don't see Google matching that
It already reduced the services severely. The included Amazon Music sucks if you don't pay extra. The included Amazon Video has ads now. And Prime gaming has reduced the offers.
While YouTube premium gives you full access to YouTube music and 1080p Enhanced Bitrate video quality. I only got it for the music, no ads on TVs is a bonus (Already had an adblocker for phone/PC).