Not sure where the official announcement of this happened, but videos and discussions of the game are now finally allowed. The game is still invite-only, but expect to start seeing it all over the place now. Popular streamers are already jumping into it.
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He hit esc to avoid clicking accept on the nda bit, then bragged about it in the article. There have been other articles about the game, but afaik he's the only one that was banned for being a smartass.