Yeah everything about this is wrong.

They could have had this golden opportunity if this came out the very week OW1 went OW2 and pissed everybody off. Even with the pay-once price and all that.

But now, it's much much much too late.

(edit)
Also, people underestimate just how much art style makes or breaks these games. Concord has some neat hero designs, cool ability sets and smart ideas, but it looks so utterly generic. The heroes are somewhat okay even though they really need an art style that doesn't look like a leftover CoD asset, but wow the levels and gameplay and weapons and all all look like asset flips.

Artists, Sony. Hire some. Your AI cannot save you, as should be evident at this point. Stop paying the corporate accountant to design level art.