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YouTube before vs. after massive corporate, profit-driven enshittification
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this post was submitted on 27 Aug 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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You made some good points and I agree, that YouTube has to make money. It is a business after all. Still some decisions make it shittier than it was before for consumers and creators (imo at least):
I am not a content creator myself, but the current algorithms and model seem to make it hard for new creators to get any attention and monetize their content.
On the other hand, I feel the UX for consumers gets worse, especially since it is harder to find new, widely unknown content. But I don't know if it is better for subscribers, since I never subscribed.
Still I hope any competitor arises, may it be peer tube or some other platform. But you are probably right, without a big investment that is not going to happen soon.