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Shrinkflation
A community about companies who sneakily adjust their product instead of the price in the hopes that consumers won't notice.
We notice. We feel ripped off. Let's call out those products so we can shop better.
What is Shrinkflation?
Shrinkflation is a term often coined to refer to a product reducing in size or quality while the price remains the same or increases.
Companies will often claim that this is necessary due to inflation, although this is rarely the case. Over the course of the pandemic, they have learned that they can mark up inelastic goods, which are goods with an intangible demand, such as food, as much as they want, and consumers will have no choice but to purchase it anyway because they are necessities.
From Wikipedia:
In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation.
[...]
Consumer advocates are critical of shrinkflation because it has the effect of reducing product value by "stealth". The reduction in pack size is sufficiently small as not to be immediately obvious to regular consumers. An unchanged price means that consumers are not alerted to the higher unit price. The practice adversely affects consumers' ability to make informed buying choices. Consumers have been found to be deterred more by rises in prices than by reductions in pack sizes. Suppliers and retailers have been called upon to be upfront with customers.
https://en.wikipedia.org/wiki/Shrinkflation
Community Rules
- Posts must be about shrinkflation, skimpflation or another related topic where a company has reduced their offering without reducing the price.
- The product must be a household item. No cars, industrial equipment, etc.
- You must provide a comparison between the old and new products, what changed and evidence of that change. If possible, also provide the prices and their currency, as well as purchase dates.
- Meta posts are allowed, but must be tagged using the [META] prefix
n.b.: for moderation purposes, only posts in English or in French are accepted.##
That looks pretty reasonable for five bucks.
Yeah, by today's 'standards', if that's what you're used to.
This is the shrinkflation community, some of us remember when an actual adult size meal was $5, not this kids sized shit.
Hell, the drink cup is even smaller than their official small size.
This is an adult-sized meal.
Not to most Americans. They need 2000 cal per meal.
This post screams "obesity".
Well thanks for the insult. I've never weighed in over 149 pounds (67.6 kilograms), well within a healthy weight range for my height and metabolism.
Edit: Also, not everyone eats 3 times a day, I surely don't need to. I usually only eat once or twice a day, whenever I'm hungry.
Well, I'm very glad that you are not feeding yourself this garbage regularly. If you did regularly eat that, thinking it's not a whole meal, you would become overweight.
To that, I can fully agree 👍
I was taught that there's two types of people. Those that live to eat, and those that eat to live.
I'm in the latter category, I only eat when I'm hungry.
I was born in 1982. You'd actually get more food out of a Happy Meal for kids in 1990, for only $1.99. Plus you'd get a toy as a bonus.
https://www.chefsresource.com/how-much-was-a-happy-meal-in-1990/
This is the shrinkflation community, we're comparing today's prices versus quantity to yesteryear..
Okay, so we're the same age. This is still a lot of calories. And $1.99 would be more expensive today. You have to think in real terms.
Also, I remember the Happy meals, and no you wouldn't. You would get a six piece chicken nugget with fries and a drink and no burger. Or a burger with fries and no chicken nuggets.
It's just enough calories for me, it fills my belly, and I'm not fat.
The point is it costs way too much for what it is.
$2 in 1990 is the equivalent of $4.81 now. So you're actually getting more than you would have in 1990 for the same price in real terms.
https://www.in2013dollars.com/us/inflation/1990?amount=2
You only think you're getting more. To call back a previous comment of yours,
The burger is mostly bread. The meat patty is waifer thin.
I honestly think there might be more meat in the 2 nuggets you lose than the patty. At most it's an equivalent amount.
And that doesn't even get into ingredients and how they have and will continue to switch to cheaper ingredients without lowering prices which skews any inflation adjustments further obfuscating any true comparison.
Edited for spelling
In 1990, I got my first two pairs of prescription glasses for $40. Today, they quote me over $300 for my prescription, for a single pair of glasses.
Does that add up in your fancy inflation calculator?
Dude, use Zenni. I got three pairs of really nice prescription glasses for $60 a couple months ago.
You know prescriptions are only valid for a year right? Shit ain't cheap yo.
Edit: Gotta get a new exam and all, they can't even legally send me new glasses with my old prescription.
I do know this, but you don’t have to buy glasses from the eye doctor. Just get your prescription and go online. Or do a pro gamer move and get a free lasik consultation and they will give you your prescription and then don’t set up an appointment or cancel if they want you to make one. lol
I just found my last prescription from 2021. It's written in Greek, like literally.
Had to change topics, huh? These things are not related.
Not directly related to my original post, agreed. But related to the community in general, SHRINKFLATION
I'd get a large strawberry milkshake, a burger that was wider, more fries, 6 nuggets, and a toy back then, so no, still getting less today.
SHRINKFLATION
The point is that this is not shrinkflation. Just regular inflation. And you are clearly misremembering.
Buckle up and enjoy the ride of shrinkflation...
https://youtube.com/watch?v=aKDhUkBXugc