211
submitted 2 months ago by Emperor@feddit.uk to c/movies@lemm.ee

Earlier this month, Borderlands arrived in theaters to horrendous reviews and bad box office numbers. At the time, many assumed it might be the biggest cinematic dud of 2024. But, that title is now held by the newly released Crow reboot.

The idea of rebooting The Crow was already a strange and controversial one. Sure, the original 1994 film was a small but profitable hit, but it is more widely known for the tragedy surrounding the death of Brandon Lee during its production. The following sequels to the OG Crow failed to find success. Most people believed it was wrong to even reboot the series. Yet, Hollywood went ahead and made a reboot anyway. And what do you know, it’s flopping hard!

The Crow reboot released on August 23 to negative reviews from critics and moviegoers. After its opening weekend, it only earned $4.6 million domestically at the box office. Yikes! In comparison, Borderlands made over $8.5 million during its first weekend.

After about five days in theaters, The Crow has made less than $10 million. Meanwhile, Borderlands—which is reportedly already getting a home release in late August—is sitting at a cool $25 million worldwide at the box office.

you are viewing a single comment's thread
view the rest of the comments
[-] Emperor@feddit.uk 3 points 2 months ago

Although they are the ones who go to the cinema regularly. Targeting them at people who don't go seems a waste.

[-] FiniteBanjo@lemmy.today 3 points 2 months ago* (last edited 2 months ago)

But if they stop going at any point then they stop hearing about it. Its a naturally shrinking demographic.

You need to reach out to new audiences to replace old ones. We need ads at locations and on platforms frequented by youth (under 30) to see good box office returns for obscure films.

this post was submitted on 28 Aug 2024
211 points (97.7% liked)

movies

1776 readers
154 users here now

Warning: If the community is empty, make sure you have "English" selected in your languages in your account settings.

🔎 Find discussion threads

A community focused on discussions on movies. Besides usual movie news, the following threads are welcome

Related communities:

Show communities:

Discussion communities:

RULES

Spoilers are strictly forbidden in post titles.

Posts soliciting spoilers (endings, plot elements, twists, etc.) should contain [spoilers] in their title. Comments in these posts do not need to be hidden in spoiler MarkDown if they pertain to the title’s subject matter.

Otherwise, spoilers but must be contained in MarkDown.

2024 discussion threads

founded 1 year ago
MODERATORS