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Ford Patents A Way To Bring Ads Inside Your Car
(insideevs.com)
This is a most excellent place for technology news and articles.
From my experiences it goes more like this "In an ideal world, we'd behave this way. We're not in an ideal world though and your competitors have no problem doing this so you should know what to do, in case the market determines it's the best course." with a knowing wink thrown in.
No plan or ethical framework survives contact with the shareholders.