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this post was submitted on 10 Sep 2024
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YouTube let's creators A/B test different thumbnails, but they can't upload a bunch of them to feed to different demographics or automatically cycle them like Netflix does. I'm sure that's coming though.
To be fair it's not a mysterious "they", it's just an option available for channel owners to set alternative thumbnails and then check which does better. I don't think YouTube does this by itself if the uploader doesn't enable it
It's not YouTube though, it's the YouTuber