Part of the problem is news consumers, that was part of the point of the article. "News" outlets know they can just embed a musk X-eet, write a couple of paragraphs of context (or have AI do it), add the headline "Musk says ____" and boom an easy ten thousand clicks. The author argues these outlets should at least acknowledge prominently in their articles that Musk is a serial liar. He specifically calls out a few outlets over their coverage of Musks unilateral claim that the fight will be streamed on X without ever acknowledging that the claim was likely bullshit without Zucks verification. Just shitty clickbait journalism.