Hehe, yeah, I actually agree in principle, although in the context of web tooling I think it’s at least understandable. For many years, web tooling was almost exclusively written in JavaScript itself, which was hailed as a feature, since it allowed JS developers to easily jump in and help improve their own tooling. And it made the stack relatively simple: All you needed was Node.js and you were good to go.

Something like the Google Closure Compiler, written in Java, was for many years better than comparable tooling written in JS, but remained in obscurity, partially because it was cumbersome to setup and people didn’t want to deal with Java.

Then the JS ecosystem ran into a wall. JS projects were becoming bigger and bigger, and the performance overhead of their homegrown tooling started frustrating more and more. That just happened to be the time that Rust came around, and it happened to tick all the boxes:

• It showed that it can solve the performance bottlenecks.
• It has great support for WASM, which many web developers were having an interest in.
• Its syntax is familiar enough for TypeScript developers.
• It has a good story around interior mutability, which is a common frustration among TypeScript developers, especially those familiar with React.

I think these things combined helped the language to quickly win the hearts and minds of many in the web community. So now we’re in a position where just name dropping “Rust” can be a way to quickly resonate with those developers, because they associate it with fast and reliable and portable. In principle you’re right, it should just be an implementation detail. But through circumstance it seems to have also become an expression of mindshare – ie. a marketing tool.