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this post was submitted on 17 Sep 2024
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The concern isn’t that these companies have microtargeting data. The concern is about what these companies could use that data for.
An off-brand t-shirt site would be a fairly ineffective vehicle for political propaganda. Tik Tok would be great at that.
*tiktok IS great for that.
Isn't the primary critique of TikTok the number of American leftists and progressives posting on it?
Seems like the propaganda is coming from inside the house.
That’s definitely the critique coming from America’s right.
That said, both America’s left and right wing politicians seem to agree that it’s dangerous to have a mass media recommendation algorithm in the hands of a foreign adversary.
If they want to promote content favorable a Chinese political objective, they can use micro targeting data do that with extreme precision - if they wanted to.
It doesn’t matter who created the content or where it was created. What matters is the message of the content and who it’s being directed to.
The presumption that social media is an international weapon of war does raise some disturbing questions about the right to free speech.
What specifically are we referring to on TikTok qualifies that can't be found on a rival platform?
Propaganda is a very well known way to enact influence on a foreign nation. It’s so well known that the US has 90 year old laws that limit foreign ownership of US media. For example, in order for Rupert Murdock to own media in the US, he had to become a US citizen and renounce his Australian citizenship in the 80s.
The people making the content have the right freedom of speech, but the people making the editorial decisions on what is / isn’t shown do not have that same right if they are not American citizens.
If tomorrow morning, the CCP decided to start promoting pro-CCP videos made by Americans, they could. And they could use micro targeting to connect people with pro-CCP influencers that were relatable. For example, I like nerdy shit, so I might get propaganda from a content creator that liked a lot of the same nerdy shit I liked.
The primary concern isn’t the content, it’s who controls the editor’s desk.
Historically, the most effective use of propaganda is by the domestic government on its own citizenry. Closing out foreign sources of media, shutting down opposition venues for news and discussion, and criminalizing private parties that attempt to distribute outside opinion tend to facilitate the imposition of a national propaganda campaign.
This isn't simply closing off access to "free speech", it is closing off access to reporting on world events and international opinion. American citizens do not have the right to free expression of they are blinded and deafened to any kind of outside perspective.
How, exactly, do domestic residents gain information from the outside world if the state has the right to censor anyone outside of its borders from sending news into the country?
If the US policy towards international media is "only American citizens have the right to sit at the editor's desk" then we're not talking about free speech, we're talking about political control of the press. The "American citizens" canard is simply an excuse to deny Americans access to outside media.
It is also highly disingenuous. Nobody is proposing the US block access to the BBC or CBC on these grounds.
The US has different laws for media ownership depending upon what the type of media is owned. For example, networks like BBC America fell under less scrutiny because legacy regulations around paid cable broadcasters were less stringent than those given to free airwaves.
That all being said, all of these regulations, old and new, are basically trying to do the same thing - limit propaganda opportunities for adversarial actors.
IMHO, it doesn’t seem unreasonable to look at what’s going on in Taiwan and Hong Kong, and say “maybe the CCP shouldn’t have easy access to a major media algorithm where stars are literally praised for their ability to ‘influence.’”
Internet communications are functionally paid cable broadcasts.
They are not, and that's where this line of argument falls apart. The purpose of these regulations is to limit ownership of media institutions not propaganda opportunities for adversarial actors. If Steven Mnuchin's group wants to take ownership of TikTok and run identical content, he's free to do so. The important thing is that his insider business partners lay claim to the profit generated by the property.
What's more, if Mnuchin is under the influence of a foreign government - his Saudi investors or UK/German financial allies or even other Chinese state actors using his firm as a foreign investment vehicle - that's also fine from the perspective of the US government.
While it is inevitable that a Mnuchin owned property will see editorial content in line with his Trumpy friends, in the same way that Elon's takeover of Twitter has turned it into a slurry of Apartheid South African style bigotry, this isn't the purpose of the forced divestment. It's just an anticipated consequence.
Wrt Hong Kong, isn't this exactly what they were protesting? Chinese bureaucrats stepping in and closing off communications to the outside world, on the grounds that American liberal media might trick Hong Kong residents into violent disruption of the municipal economy?
If you're a Free Hong Kong kind of guy, I would think the pacification of the city under Beijing rule is exactly what you don't want to see. Similarly, in Taiwan, if people are being cut off from communicating between the island and the mainland, I would say that's sending these two regions in exactly the wrong direction.
It's akin to the mistake the Great Powers made wrt North/South Korea or East/West German during the Berlin Wall era. These divided states ratchet up tension as individuals lose contact with one another and states become a hot-house of domestically produced misinformation.