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What do you think of Jamie Oliver ?
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Gordan Ramsay already had a Michelin star when he started his TV career, and Ramsay's first show in the UK was actually geared towards helping restaurants looking for help.
Ramsay used his fame to expand, but he was a chef before his fame.
The difference is that Oliver was a sous-chef when he was first picked up for a TV show, whereas Ramsay had been head chef at multiple Michelin-starred restaurants before he got his TV shows.
Oliver's restaurants have never been awarded any Michelin stars. Ramsay's have been awarded 17.
One of these two is a real restaurateur and chef, one of these is more of a food-related lifestyle brand.