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A Google breakup is on the table, say DOJ lawyers
(www.theverge.com)
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this post was submitted on 09 Oct 2024
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Unless you spin off Youtube along with the ad business into their own company, YouTube dies. It is in no way self-sufficient without the ad network that literally supports it.
I’m happy enough with the discourse being „how would we chop Google into pieces”, I know my dream is probably just a dream haha.
YouTube is probably the biggest streaming service out there. They’d have no issues negotiating a sweet deal with some ad company, former Google or other. As of now most YouTube users are products sold to advertisers so we’d benefit from adjusting this a bit too.