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Valve reminds Steam users they don't actually own a darn thing they buy
(www.gamesradar.com)
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How the heck are you just now realizing this? It's literally always been like that. Anything digital you "buy" has always been just a license. From music on iPods, Windows, and Office to Games. It's always been that way. Is it kind of annoying and dirty? Absolutely. But I don't understand how people are acting surprised about this.
I guess you skipped over the..
...part.