I haven't seen the show in years but I remember it having a slightly ironic/subversive undercurrent? I always read Tim Taylor as a bit of a caricature, that his whole grunting macho overdo everything attitude almost always backfired on him and he'd be better off calming the fuck down.

Exhibit A: The character of Al Boreland, who is...well basically he's Norm Abram. While still outwardly traditionally masculine, wearing a full beard, a flannel shirt a tool belt to his contractor's job, he's very secure in his manhood, confident without being macho, soft spoken and even gentle. A perfect foil to Tim Taylor, who finds kindred spirits in Clark Griswold and Jeremy "POWAAA" Clarkson. If you're really on board with the MAGA alpha male bullshit, do you write a character like Al Boreland?

I think, like a lot of folks on the right, Tim Allen followed the Republican party as they sprinted toward fascism. I think Allen was in on the joke in the 1990s and became the joke in the 2010s.