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Baldur’s Gate 3 is Causing Some Developers to Panic
(youtube.com)
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I liked what Daemon X Machina did, where they released a demo, sent out questionnaires to everyone who downloaded it, published a video about the results save how they were planning to act on it, and a few months later released a new demo with a new questionnaire.
Yep, that's probably the most helpful thing for devs. This sadly often conflicts with publishers' announcement schedules. There are, however, companies that do NDA-protected play-tests, where you get the same kind of information, without publicly announcing the game.
Ubisoft did (does?) it to a degree with their Rainbow 6 TTS (beta) servers to test the sandbox and did so for a few technical alpha/beta releases acting as selected pewviews to see how the game is received and where bugs are.